Get on Board with Compass
Washington State Ferries is celebrating 60 Years
with a commemorative publication:
Compass: A guide to Puget Sound Living
Compass, an annual publication designed to guide travelers during their visit to the Puget Sound's unique waterfront communities––exploring the boutiques, restaurants and activities the region has to offer. The inaugural edition publishes in mid Spring!
Key Marketing Benefits
- 500,000 copies distributed make it one of the most widely circulated tourism publications in the state.
- 23 million passengers ride Washington State Ferries every year
- #1 tourist attraction in Washington
- WA State Ferry System is the largest in the US and the 3rd largest in the World.
- 450 Daily Trips
- Desirable Audience Demographics
- 50% daily commuters, 50% travel for recreation (day-trippers, tourists, leisure)
- Upscale and Educated - 46% higher HHI, 47% higher education levels than market average
- 12 month shelf life - new digital media options allow for copy changes as often as desired
- High quality production enhances reader experience, magazine take-away value, longer term retention, and maximizes readers per copy.
- Advertorial options with pre-approval on relevant content
Exceptional content
Well known local travel and tourism writer Leslie Forsberg will edit the new publication. Leslie is a Northwest native, and has written extensively about travel and tourism for Alaska Airlines Magazine, Sunset and Journey Magazine, among other titles. Learn more about Leslie Forsberg at www.leslieforsberg.com.
Publishing & Marketing Credentials
Washington State Ferries is publishing Compass in partnership with T4Media and Philips Publishing Group. Philips Publishing also publishes Clipper Vacations Magazine for Clipper Navigation and COHO Magazine for Black Ball Ferry Lines.
T4 Media's COO Larry Adams said "this special commemorative publication will act as a distinctive reference tool for out-of-state tourists, local day trippers and commuters alike as they explore the uniqueness and beauty that the region has to offer."
*Charter Advertiser Discount
To reward advertisers who demonstrate a commitment to the inaugural Compass Magazine, the publishers are offering a Charter Member Discount of 30% for all advertising space this year. Rate protection at the earned rate will be held for the 2013 edition of Compass Magazine.
For more information about advertising in the Compass Magazine please contact:
Lisa Hamilton |
Heidi Witt |
Download the media kit with ad rates
Compass Magazine is the official publication of Washington State Ferries
and is published by Philips Publishing Group